Where are Gorenje washing machines made?

Where are Gorenje washing machines made? When buying household appliances, it is advisable to study their “origin” in detail. The location of the head office, the number of factories and subsidiaries make it possible to understand how popular and reputable the brand is. Thus, the Slovenian manufacturer of washing machines Gorenje is distinguished by inexpensive and functional products, offering innovative equipment in a modern design and at a relatively low price. But where are washing machines produced and assembled, and how does this affect their service life? Let's look at it point by point.

In which states are the factories located?

Knowing the “homeland” of the washing machine is very important: the quality of the components and the service life of the machine depend on it. Therefore, before purchasing a machine from Gorenje, it is advisable to find out where the equipment is produced and assembled. Many people attribute the brand to Europe, but do not name a specific country.

By the way, the Gorenje brand is not limited only to washing machines. The company produces a wide variety of machinery, equipment and electrical appliances. Moreover, the factories are “scattered” across several countries, depending on the type of products:

Serbia – refrigerators, freezers, washing equipment, electric water heaters;
Slovenia – refrigerators, washing machines, kitchen hoods, free-standing and built-in tiles, ovens, microwaves;
Poland – hoods;
Italy – hobs, dishwashers, hoods;
China – refrigerators, freezers, dishwashers, as well as food processors, microwave ovens, irons;
Czech Republic – domino panels, tiles.

Gorenje washing machines are manufactured and assembled in factories in Serbia and Slovenia.

It turns out that the manufacturer of Gorenje washing machines is Serbia and Slovenia.Components are manufactured there and equipment supplied to the Russian market is assembled. You can find out more precisely the place of manufacture of a particular unit by examining the factory sticker - “nameplate”.

About the company Gorenje

Gorenje d.d. is a world-class Slovenian engineering company. The company's head office is located in Velenje, and factories are located in several countries. It is worth mentioning that the brand is among the TOP 10 European manufacturers of household appliances. The sales market is also well established - more than 90% of the equipment produced is exported all over the world.

The main growth of the company began in 2005, when Gorenje d.d. acquired a Czech factory producing MORA brand slabs. Soon the Dutch brand ATAG, a well-known household appliance at that time, also joined the “Slovenians”. Five years later, the Swedish company ASKO was absorbed, and in 2013 it was reunited with the Japanese Panasonic. The latter bought a 13% stake in Gorenje, which allowed it to increase profits and increase the competitiveness of both corporations in the market. production of washing machines Gorenje in Serbia

In 2018, the Gorenje brand, along with its facilities, was purchased by Hisense, a Chinese manufacturer of household appliances and electrical appliances. Since then, the brand's range has expanded significantly. In addition to washing machines, stoves and refrigerators, the production of humidifiers, multicookers, hoods, boilers, and a number of other products has been launched.

Pros and cons of Gorenje machines

For a long time, Gorenje has managed to remain among the top ten manufacturers of washing equipment. The reason is quite understandable - the availability and functionality of the equipment offered. The products of this brand have proven themselves well in the global and domestic markets, largely due to a long list of advantages.

Automatic load control function – the laundry loaded into the drum is weighed by the system. This is a useful option that allows you to solve two problems at once. Firstly, imbalance caused by exceeding the maximum weight is eliminated. Secondly, based on the number of items, the machine doses the detergent, preventing excessive foaming.
Individual program settings. Gorenje offer to create your own regime: select the type of laundry to be washed, cycle duration, degree of heating, spin, and then save it in “memory”.
Low noise level. Due to the high-quality sound insulation SuperSilent+, the motors on Gorenje operate almost silently even during spinning.
Safety. “Vertical cars” from Gorenje only stop with the hatch facing up, and all cars, without exception, have Aquastop protection against leaks.
Variety of modes. There is both a basic set of programs and a unique one for all types of fabric.
Availability of “Allergies” mode. Intensive rinse, useful for families with children and allergy sufferers.
Opti drum. A special surface that improves the quality of washing.
Convenient controls. All washing machines are equipped with a display, and many models have time control.
Supports the Self-Cleaning function. Extends the service life of the machine.
Comfortable use. Thanks to the “Delay Start” and “Delay End” options.

Gorenje also has disadvantages that should also be taken into account. So, during repairs it is difficult to get original spare parts, and some people think the cost of machines is too high. The trouble-free operation period, which lasts about 6 years, also raises doubts. Afterwards, breakdowns begin: 25% of complaints relate to the “freezing” of the dashboard, and 30% to increased noise.